- “The Great Beanie Baby Bubble” by Zac Bissonnette
- Non-Fiction Economics/History
- Read as a physical copy
- 4/5 stars
- Finished January 7, 2018
In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner – an eccentric college dropout – become a billionaire in just three years. And it was all thanks to collectors.
The end of the craze was just as swift and extremely devastating, with “rare” Beanie Babies deemed worthless as quickly as they’d once been deemed priceless.
Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the most extraordinary craze of the 1990s.
I vividly remember the Beanie Baby craze. I was in first or second grade, and I remember someone telling my beanie babies would only be worth money with their tags on. I also remember my brother pulling off the tag on my little grey kitty and attacking him for doing so. (oops). So, when I found out there was a book about Beanie Babies, and examining the craze I knew I had to get it. This book was gifted to me from my Reading Glasses Exchange partner and I’m so glad they sent it because I couldn’t get my hands on it anywhere.
I absolutely loved this book. I loved how it was written like a story and less like a bunch of facts and prices and economic terms. It really broke down how these kinds of collecting bubbles happen, and it was fascinating to learn about the women who got into collecting beanie babies early and were actually successful in making a ton of money. But even more, Bissonnette delves into who “Ty” himself is, how he came up with Beanie Babies, what kind of person he is, and his marketing strategies for the cute plush animals.
Honestly, I couldn’t recommend this book more to people. If you remember the craze, I would highly recommend picking up this book. It’s not very long, but it’s full of interesting things. For example, TY was the first brand to actively use a website to interact with their consumers and encourage them to purchase more. In fact, TY had an active website before Mattel did. I devoured this book, and it was pretty easy to fly through. I am confident it will make my best books list for this year already.
- Author Twitter
- This book is available on ThriftBooks! Use this coupon to get 15% off your first order.
- Purchase on IndieBound
- Purchase on Amazon
(this post does contain affiliate links that help me keep the site going. please consider purchasing using these links if you’re interested in this book! thanks so much xo r)